Segmenting Your Publics: Understanding Young Muslim Audiences

Jul 26th, 2010 by chapters | 0

Earlier this month, I was scrolling through my Twitter feed and I saw several tweets about Ogilvy & Mather’s launch of Ogilvy Noor, the first consultancy for building brands with Muslim consumers, and a UK report on young Muslims titled “Young, Connected, and Muslim.”

Ogilvy and Mather described Ogilvy Noor as “a multidisciplinary global Islamic branding practice that aims to help brands better engage with Muslim consumers worldwide.”

The new advertising consultancy started after two years of research to understand Muslim consumers. The UK report gleaned several major facts about the Muslim consumer from multiple sources:

Resource Wrap Up: Talkin’ ‘Bout My Generation

Jul 23rd, 2010 by chapters | 0

This week’s Resource Wrap Up takes a look at age and generation:

Millenials Leading the Way on Social Media

Facebook, Twitter, Email, Fox News, And Millennials

Nostalgia And Gen Y – Forget About It (They Already Have)

Will Work For Social Net Access

Social Addiction

Social Networking Popular Among Boomers

  • Do you agree with the way the above posts have portrayed your generation’s online habits?
  • Is the online/technological generation gap a problem you’ve had to work through? How did you resolve it?
  • How has social media impacted your job, both positively and negatively?
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With Diversity: Be Critical AND Action Oriented

Jul 21st, 2010 by chapters | 3

Have you ever criticized a person or a company for their diversity efforts (or the lack thereof)? Possibly your own?

If the answer is yes, I have one more question for you: What did you do after that? What did you do to not only express your concerns but also help address them?

One blog I enjoy checking in on from time to time is Ad Age’s Big Tent, the blog where “diversity and multicultural marketing issues are uncovered and discussed by the people who work on the front lines.”

Marilyn Kern-Foxworth, Trailblazer

Jul 19th, 2010 by chapters | 0

Once upon a time, I was blessed with long hair, had a fabulous beautician on speed dial and had an abundance of luck. As one of my former professors would say, I was always falling with my backside in the butter. Opportunities that I didn’t deserve presented themselves to me. I found great mentors by stumbling over them.

That’s how I lucked out in getting a treasure trove of Marilyn Kern-Foxworth’s papers. I was in the right place (the hallway of Skinner Building at the University of Maryland) at the right time (the cleaning out and merging of two professors’ offices).

Beauty Shop and Meeting People Where They Are

Jul 14th, 2010 by chapters | 0

I am reading two books about beauty salons in the Black community: “Sheila’s Shop” by Kimberly Battle-Walters and “Beauty Shop Politics: African American Women’s Activism in the Beauty Industry” by Tiffany M. Gill.

Battle-Walters’ book focuses on working-class Black women who frequent one Southern city’s hair salon. The authors mentioned that the beauty shop is a location where Black women gather and nurture relationships: “informal public gathering places are essential to the cultivation of support networks.”