Jun 15th, 2009 by donna |
Show Date: June 15, 2009
Show Host: Rochelle Ford, Ph.D., APR
Guests: Thomas C. Nelson and Fred Whiting, APR
Show Notes: download PDF file
Demographic changes, the economic environment and better health outcomes have caused more older workers than ever before to remain in the workplace past the age of retirement. In this episode, “PRSA Diversity Today” explores how this dynamic affects workplace interactions and how employers can make sure to appreciate how age diversity can contribute to a more effective workplace.” continue reading » »
May 18th, 2009 by dgomez |
Show Date: May 18, 2009
Show Host: Rochelle Ford, Ph.D., APR
Guests: Manuel Mirabal, Maria Cardona and Katy Varney
Show Notes: download PDF file
With more than half of the sitting members of Congress representing districts with significant Latino populations, Hispanic public affairs expertise is increasingly in demand. This episode of PRSA Diversity Today features three top public affairs practitioners share their thoughts about how to execute effective campaigns to influence Latino communities, mainstream constituents, government and institutions. Get special insights from one of this year’s Silver Anvil Public Affairs finalists, who discusses how her agency developed a plan to win an “unwinnable” campaign opposing English-only legislation in Nashville, Tenn. continue reading » »
Apr 20th, 2009 by dgomez |
Show Date: April 20, 2009
Show Host: Rochelle Ford, Ph.D., APR
Guests: Anna Xie and Sharmila Fowler
Show Notes: Download PDF
Communicators and marketers are increasingly interested in reaching U.S. Asian Indian audiences. Guests Sharmila Fowler from New American Dimensions and Anna Xie from interTrend Communications will share key insights from their recently-released study of this dynamic and influential community. continue reading » »
Mar 16th, 2009 by dgomez |
Show date: March 16, 2009
Title: Outreach and Corporate Best Practices in the GLBT
Show Host: Rochelle Ford, Ph.D., APR
Guests: Chris Crespo, Brenda J. Wrigley, Ph.D., APR and Travis Parman, APR
Show notes: download PDF
This program offers public relations professionals some best practices in corporate America and important research about this important community. continue reading » »
Feb 24th, 2009 by donna |
Show date: Feb., 23, 2009
Title: Outreach to the African American Market
Show Hosts: Rochelle Ford, Ph.D., APR
Guests: Neil Foote, Maiya Hollie and Hazel Trice Edney
Show notes: download PDF
Learn how to reach the African American market more effectively; build loyalty, strengthen partnerships with grass roots organizations and gain notice within the Black media. continue reading » »
