“Only connect” was a phrase that made novelist E.M. Forster famous. It’s about coming together, respecting individuality and above all else clearly communicating. At least, that’s our impression, and a big part of why we joined PRSA’s National Diversity Committee.
The diversity committee’s focus is to authentically connect industry practitioners with multicultural and diverse audiences. New changes to our committee have made it possible for us to become an even more accessible resource.
After an internal reorganization and realignment, the diversity committee has grown in size and scope. The committee’s goals have expanded to include not only promoting diversity retention and recruitment strategies but to providing more thought leadership, including strategic insight, case studies and testimonials.
This month, the committee is launching the Diversity Today blog, featuring up-to-date information for industry leaders, practitioners, students and PRSA Chapters. Along with the blog, the committee is launching the Twitter account @PRSADiversity, which will be a feed for diversity-related news and views, and a monthly #prdiversity chat.
This is the start of many new initiatives to come from the PRSA Diversity Committee. We look forward to your response to these changes and love to hear ideas for the future.
Sonia Sroka, chair, Diversity Committee and senior vice president, U.S. Hispanic Practice Leader. Porter-Novelli, is an accomplished bilingual, bicultural communications practitioner and marketer, and offers a rare blend of creative and leadership strengths, with true understanding of the Hispanic culture. She is known for developing integrated Hispanic marketing strategies that factor in variations in levels of acculturation, language of preference and country of origin to deliver effective bottom-line results for her clients. Previously, she was a member of the public relations and marketing team for Telemundo in Los Angeles, and also a member of the communications team at Univision’s flagship station, KMEX-TV Channel 34 in Los Angeles.
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