In the sea of conferences targeting minorities that happen around the country every year it takes something different to stand out and attract attendees. For the centennial celebration of the National Urban League, which took place this July in Washington D.C., the group reached out to Vibrant Design Group to turn their 100 years of history into a physical space with digital elements.
Lo’an Sewer, vice president of Marketing & Business Development at Vibrant Design Group, an MBE-certified firm specializing in minority-focused marketing campaigns based in Gaithersburg, Md., said that the goal was to turn the Urban League’s history in to something that people could engage with, which they were able to do in their 4000 square foot footprint.
“The National Urban League has such a deep history, but from a marketing perspective people don’t know the depth,” said Sewer. “This exhibit was designed to do that as well as attract a younger generation, and position the Urban League as current and relevant to the next generation.”
The exhibit guided visitors through the 100 years of the organization with the civil rights movement, ending in a multimedia space with large screens highlighting original musical pieces created for the Urban League, an electronic graffiti wall for visitors to leave messages, and a place to take the “I Am Empowered” pledge, the group’s initiative to achieve a set of educational, financial and societal goals by 2025.
Submitted byLesly C. Simmons, APR. Lesly is an interactive PR and events consultant based in Washington, D.C. She specializes in celebrity and entertainment projects for agencies and nonprofits and writes about diversity and technology issues.
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