In the sea of conferences targeting minorities that happen around the country every year it takes something different to stand out and attract attendees. For the centennial celebration of the National Urban League, which took place this July in Washington D.C., the group reached out to Vibrant Design Group to turn their 100 years of history into a physical space with digital elements.
Lo’an Sewer, vice president of Marketing & Business Development at Vibrant Design Group, an MBE-certified firm specializing in minority-focused marketing campaigns based in Gaithersburg, Md., said that the goal was to turn the Urban League’s history in to something that people could engage with, which they were able to do in their 4000 square foot footprint.