Not unlike many PRSA members, I, too, got my start in media. Several decades ago, I worked for a Spanish-language television station. Although I met plenty of Latino superstars, it was not a glamour job. I worked back in the days when everything was strung together by hardworking, well-meaning people with no financial or human resources to deliver the equivalent of a “60 Minutes,” “American Idol” or “Sábado Gigante.” Yet, we produced about ten hours of live programming a day from a weathered studio on the 32nd floor of the Chicago Board of Trade Building that gave “Soul Train” its first stage and television audience.
Archive for the ‘Hispanic Social Media’ Category
The Hispanic Public Relations Association (HPRA) and Hispanicize, organizers of Hispanicize 2011, launched today a comprehensive Hispanic Corporate Social Media Survey to gain an understanding of what companies think of social media targeting the Hispanic market, their attitudes, use of social media and predictions for the next year.
We hope you will be willing to spend approximately 10 minutes as a volunteer participant in this survey. There is an opportunity to win a $100 gift card for your participation. The survey is being promoted nationally through a coalition of industry organizations and trade media outlets that include the Public Relations Association of America (PRSA), the Hispanic PR Blog and HispanicAd.com. The survey is being conducted and tabulated by Survey.com.
Posted in Agencies and Diversity, Bilingual, Diversity, Hispanic Public Relations, Hispanic Social Media, PRSA Board of Directors, PRSA Diversity Committee, PRSA Diversity Today Podcast, Social Media Marketing, Social Media Research | No Comments »
With more than an a hundred people in attendance and numerous workshops, many are calling The National Hispanic Journalists Assocation’s Region Two Conference an overall success.
The two-day conference, titled “What’s New, What’s Next?” gave professional and student journalists an opportunity to learn new skills and those brush up on those that need some tweaking. The conference kicked off Friday, Feb. 4, at New York University’s Arthur L. Carter Journalism Institute with an opening plenary with CNN’s Soledad O’Brien. O’Brien, a lifetime member of the organization, shared with the audience her experiences including how she dealt with race growing up and balancing worklife with a family. The discussion was followed by a book signing of her latest work, “The Next Big Story.”
I cleared my schedule when Natalie Tindall e-mailed me about a free PRSA idea swap about Hispanic social media, featuring Manny Ruiz. Manny commented, “Not everyone understands Hispanic marketing and even less understand social media.” Below are some insights.
Hispanic audiences tend to be collectivist. Community is important. Hispanic decision makers seek their peers’ insights and consider their community’s opinions. Social media tools present meaningful opportunities to listen and connect with Hispanic audiences.
In at least one way, Hispanics lead several groups in social media use. Manny referred to a July 2009 report by Felipe Korzenny and Lee Van from the Center for Hispanic Marketing Communication at Florida State University. Below is one finding from it: