Show Date: May 18, 2009
Show Host: Rochelle Ford, Ph.D., APR
Guests: Manuel Mirabal, Maria Cardona and Katy Varney
Show Notes: download PDF file

With more than half of the sitting members of Congress representing districts with significant Latino populations, Hispanic public affairs expertise is increasingly in demand. This episode of PRSA Diversity Today features three top public affairs practitioners share their thoughts about how to execute effective campaigns to influence Latino communities, mainstream constituents, government and institutions. Get special insights from one of this year’s Silver Anvil Public Affairs finalists, who discusses how her agency developed a plan to win an “unwinnable” campaign opposing English-only legislation in Nashville, Tenn.