Archive for the ‘LGBT Public Relations’ Category

Key Issue in LGBT Community’s Target Boycott: Sense of Betrayal

Monday, October 4, 2010

By Steve Roth

Gays and lesbians in America, and their friends and allies, are not happy with Target.

In late July of this year, retail giant Target Corporation made a $150,000 contribution to Minnesota Forward, a political action committee that supports Minnesota Republican gubernatorial candidate Tom Emmer, an opponent of gay marriage and gay rights.

Minnesota-based Target eventually apologized for the contribution, and its CEO Gregg Steinhafel assured employees that the retailer’s support of the gay community was “unwavering.”  In an e-mail to employees, he said Target’s political donations were intended to support business objectives such as job creation and economic growth.  He said that “Target’s support of the [gay, lesbian, bisexual and transgender] community is unwavering, and inclusiveness remains a core value of our company.”