Research about diversity issues in public relations has a long way to go. We still know little about practitioners of varying races and ethnicities. We know even less about LGBT (lesbian, gay, bisexual and transgender) practitioners and the unique issues they face. A few researchers have done studies consisting of interviews with gay practitioners, and I have conducted a focus group at a PRSA conference. We need a concerted, organized effort to explore these issues and build a body of research that helps inform the practice about how to understand the challenges these practitioners face and how we can advise organizations wishing to build relationships with LGBT publics. A call for participants to the focus group resulted in e-mail responses such as: “I’d love to help you with your focus group, but what does LGBT mean?” This indicates we have a long way to go — especially since public relations is often the function in an organization charged with helping to build relationships with diverse publics.