Recently, I attended a panel discussion hosted by Flesishman-Hillard entitled: Dialogue on Diversity in the PR Industry. I must admit, I have never been attracted to PR agencies. In fact, I have been scared out of my mind. I have no idea why. I have never worked at a PR agency. I have heard the good, the bad and the ugly from friends who started their PR careers at agencies, but you hear those stories at any company, so what did I have to be afraid of? Was it the fear of not being accepted in an industry that is not diverse and has no clue of how to change that perception?
Archive for the ‘Multicultural Recruiting’ Category
At a time when U.S. ethnic demographics are changing so fast, diversification in the workforce must also change — effectively and immediately. The U.S. Census Bureau reports that more than 30 percent of Americans belong to ethnic minority groups and recruitment of diverse talent in the advertising, marketing and public relations industries must be a priority.
An effective way to increase diversity is through college and university partnerships and to have a presence at ethnically diverse colleges that offer programs in the fields of advertising, marketing, and public relations. This can be very valuable, but the trick is to know which schools to target.