Archive for the ‘Muslim Audiences’ Category

Perspectives on International PR From the Middle East

Wednesday, October 27, 2010

My background is diverse, to say the least. I’m an American of Arab descent. My mother is Palestinian, and my father is Libyan. I am also a practicing Muslim woman. When I first considered a career in public relations, I dreamt I would help change the way the world communicated. In particular, I wanted to bridge the gap between the East and the West.

During my time in school at the University of Oklahoma, I was a Gaylord Ambassador, a member of a group of students selected to assist with the Journalism College’s outreach activities. As an ambassador, I was introduced to Renzi Stone, my mentor in school and current employer.

Segmenting Your Publics: Understanding Young Muslim Audiences

Monday, July 26, 2010

Earlier this month, I was scrolling through my Twitter feed and I saw several tweets about Ogilvy & Mather’s launch of Ogilvy Noor, the first consultancy for building brands with Muslim consumers, and a UK report on young Muslims titled “Young, Connected, and Muslim.”

Ogilvy and Mather described Ogilvy Noor as “a multidisciplinary global Islamic branding practice that aims to help brands better engage with Muslim consumers worldwide.”

The new advertising consultancy started after two years of research to understand Muslim consumers. The UK report gleaned several major facts about the Muslim consumer from multiple sources: