I’ll be honest with you. Before last year, I hadn’t thought a lot about diversity, and I should have. I received a minority scholarship when I went to college, and after graduation it was always part of each of my career opportunities and organizational service, but it wasn’t until I attended the 2010 PRSA National Leadership Assembly that I saw what a difference it makes. While there, we saw a presentation where Chapters around the U.S. were really taking diversity to the next level.
Archive for the ‘Reaching Diverse Audiences’ Category
I am reading two books about beauty salons in the Black community: “Sheila’s Shop” by Kimberly Battle-Walters and “Beauty Shop Politics: African American Women’s Activism in the Beauty Industry” by Tiffany M. Gill.
Battle-Walters’ book focuses on working-class Black women who frequent one Southern city’s hair salon. The authors mentioned that the beauty shop is a location where Black women gather and nurture relationships: “informal public gathering places are essential to the cultivation of support networks.”
Book Review: “Communicating with the Multicultural Consumer” by Barbara Mueller
The racial and ethnic demographics of America are shifting. The Census calculated that by 2050, the Hispanic population of the United State will become 30% of the population. By 2050, 62% of the children in this country will come from a current minority background (e.g., Asian American, Hispanic, African American, multicultural, Native American, Pacific Islander/Alaskan Native).