Archive for the ‘Social Media Marketing’ Category

A Social Media Revolution: The Egypt Protests and the Role of New Media

Friday, February 11, 2011

This piece was originally published on the Saxum Perspective Blog.

On June 4, 2009, President Obama gave his famous Cairo speech. Obama has been branded the President of change and with the recent protests in Tunisia, and now Egypt, it’s obvious the Middle East is hungry for change.

In the President’s Cairo speech, he preached about the important pursuit of certain freedoms.

The following is an excerpt from his speech:

This is a preview of A Social Media Revolution: The Egypt Protests and the Role of New Media. Read the full post (791 words, estimated 3:10 mins reading time)

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Posted in Diversity, Middle East Public Relations, Social Media Marketing | 1 Comment »

Diversify Your Audience While Leveraging Local, Multicultural and Ethnic Media

Wednesday, November 10, 2010

As a co-founder of Cine+Mas SF, I direct the marketing and public relations campaign and consider diversity the key to our message.

In September of 2010, Cine+Mas SF presented the San Francisco Latino Film Festival.  The program rolled out in theaters, museums and cultural centers throughout the San Francisco Bay Area spanning five cities over 10 days.  I manage our publicity plan as the films are programmed.  Undertow/ Contracorriente, our pre festival film, was a last minute opportunity that had secured a huge interest and following already from entertainment and gay and lesbian media.  This year I wanted to grow our audience by developing deeper community sponsorships with the city, Bay Area film festivals and societies.

This is a preview of Diversify Your Audience While Leveraging Local, Multicultural and Ethnic Media. Read the full post (585 words, estimated 2:20 mins reading time)

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Posted in Multicultural Marketing, Social Media Marketing | No Comments »

How Does Diversity and Multiculturalism Influence Your Social Media Style?

Friday, May 14, 2010

So we know that the boom of social media is everywhere — no headline news there. And now that it’s here, a good majority of us just cannot stop with the sharing and liking and retweeting and posting, and… you get the picture. For many of us marketers and professional communicators, this can be likened to a non-stop fete of vast and timely information that we crave as soon as we can get it. One recent retweet caught my eye, “Why Are So Many Black People On Twitter?” With an interest in diversity and multiculturalism, my first thought was, “Well, why? Let’s find out.” Of course I could guess why knowing that Blacks and Hispanics over-index in the purchase of mobile devices equipped with Internet access and that for most, their mobile device serves as the primary gateway to being connected online.

This is a preview of How Does Diversity and Multiculturalism Influence Your Social Media Style?. Read the full post (545 words, estimated 2:11 mins reading time)

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Posted in Diversity, Multicultural Communications, Social Media Marketing | 1 Comment »