Book Review: “Communicating with the Multicultural Consumer” by Barbara Mueller
The racial and ethnic demographics of America are shifting. The Census calculated that by 2050, the Hispanic population of the United State will become 30% of the population. By 2050, 62% of the children in this country will come from a current minority background (e.g., Asian American, Hispanic, African American, multicultural, Native American, Pacific Islander/Alaskan Native).