Posts Tagged ‘Kim L. Hunter’

Making the Right Partnerships for Successful Recruitment of Multicultural Talent

Monday, August 30, 2010

At a time when U.S. ethnic demographics are changing so fast, diversification in the workforce must also change — effectively and immediately. The U.S. Census Bureau reports that more than 30 percent of Americans belong to ethnic minority groups and recruitment of diverse talent in the advertising, marketing and public relations industries must be a priority.

An effective way to increase diversity is through college and university partnerships and to have a presence at ethnically diverse colleges that offer programs in the fields of advertising, marketing, and public relations. This can be very valuable, but the trick is to know which schools to target.