I grew up in a Hispanic household in a small California town. My parents, both second-generation bilingual Mexicans, had grown up during a time when Spanish speakers were discriminated against. As a result, my seven siblings and I never learned the language. Today, I am the president of FORMULATIN, a Hispanic PR agency that leverages its bilingual and bicultural staff as one of its differentiating factors to other agencies. Considering I’m not fluent in Spanish, and 44 percent of the Hispanic population is English-competent, how important is language in today’s diversified world?