Posts Tagged ‘The LAGRANT Foundation’

List of Public Relations Diversity Resources

Wednesday, February 9, 2011

A friend sent me this Ad Age article about the “sorry state of diversity” in the advertising field that address the layered problems with recruiting and retaining people of color.

The one thing that struck me and my friend about the article was the list of resources at the end. My friend at the bottom of his email about the story asked, “Is there a list like this for PR?”

I couldn’t find such a list, so I created this one. This will be an on-going project of the Diversity Committee for the next year to modify and update this list. If you have any organizations, scholarship, or awards programs that have been omitted, let us know.

Making the Right Partnerships for Successful Recruitment of Multicultural Talent

Monday, August 30, 2010

At a time when U.S. ethnic demographics are changing so fast, diversification in the workforce must also change — effectively and immediately. The U.S. Census Bureau reports that more than 30 percent of Americans belong to ethnic minority groups and recruitment of diverse talent in the advertising, marketing and public relations industries must be a priority.

An effective way to increase diversity is through college and university partnerships and to have a presence at ethnically diverse colleges that offer programs in the fields of advertising, marketing, and public relations. This can be very valuable, but the trick is to know which schools to target.