Posts Tagged ‘The PR Post’

Millennial Generation Study Suggests Better Relationships Needed for Diverse Employees

Tuesday, June 8, 2010

Millennials might not see it. From our survey and focus group data, most Millennial Generation employees don’t think they are individually being discriminated against. Our statistical analyses, however, suggest differences in the relationship by race and by gender. We didn’t have enough participants to make confident statements about sexual orientation, however, the little research we have suggests serious problems with the relationship between LGBT employees and their agency employers.

The following results are from a national study of Millennial employees I conducted with Pat Curtin and Kelli Matthews at the University of Oregon. The size of the public relations agency had no bearing on the results.